Cold plunge
Discoveries

Cold plunge benefits: what the science says

What happens in your body during cold exposure, how to start safely, and how it supports recovery and performance.

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Trends
Discoveries

New fitness trends worth trying in 2024

From cold plunge and zone 2 to mobility work and simple strength—what actually moves the needle when you’re short on time.

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Recovery
Discoveries

Recovery modalities that actually work

Beyond cold plunge: sleep, movement, and simple tools that support recovery when you’re under pressure.

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Founder
Business owner

Staying fit when you’re always on

Practical ways to keep moving, recover well, and protect your energy when work never stops.

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Morning
Business owner

Morning routines of fit founders

How busy founders carve out time for movement, cold exposure, and focus before the day kicks in.

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Workouts
Business owner

Fitting in workouts between meetings

Short sessions, block scheduling, and habits that make movement non-negotiable even on packed days.

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Nutrition
Nutrition

Simple nutrition for busy people

Eat well without extra complexity: prioritise protein, batch cooking, and snacks that actually fuel you.

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Meal prep
Nutrition

Meal prep basics

Batch cooking, simple templates, and a few hours on Sunday that set you up for the week.

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Energy
Nutrition

Eating for energy and recovery

Macros, timing, and foods that support performance and recovery when you’re training and building a business.

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